Cookie Policy

Ground’s Cookie Policy

We use cookies and similar tools on our website (our “Website”) to improve its performance and enhance your user experience. This policy explains how we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit as well as other functions set out below. We use the term “cookies” in this policy to refer to all files that collect information in this way.

Cookies used on this site will not collect information that identifies you personally but may instead collect more general information such as how users arrive at and use our Website. Where a specific user needs to be identified and tracked, for example when logging in, they are identified using an anonymous token or ID.

What sort of cookies does our Website use?

The following cookies are created by our Website to enable functionality. Personal details are never stored.

Necessary Cookies

Cookie Purpose Duration
Token To enable a user to login to their account by authenticating their details. 1 day
Voucher code To remember the offer code a user applied when creating a plan, if they haven’t completed checkout. 5 days
Cookie_banner_consent To remember if the user has consented to cookies. 1 year
Site wide banner seen To remember if the user has seen the notification banner. 15 days
Out of date browser banner seen For Internet Explorer users, to remember if the user has seen the notification banner. 2 days

Ad hoc cookies

Occasionally we need to use cookies to enable a feature that records user preferences, for example to remember that a user has seen a message or performed an action so that we don’t need to remind them again.

Does anyone else use cookies on our Website?

We do use or allow third parties to set cookies on our Website. For example, like many companies, we use analytics to help us monitor our traffic, to get a sense of how many visitors the Website receives every day and which sections of the site users typically look at. It’s a key way of knowing how well we’re doing and what we can do better.

We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions.

Please note we do not allow advertising on our Website so there will be no cookies for this purpose.

The following covers third-party cookies used on our Website. Again, personal details are never stored.

Cookies Purpose
Analytics cookies Cookies are sometimes used to monitor volume of user activity and behaviour across the site (pages visited, time spent on pages and so on).
Conversion/Tracking pixels We pay for advertising from marketing partners on other sites, for example Facebook/LinkedIn/Instagram/Twitter/. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful marketing campaigns were. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service.
This website uses retargeting services from the social network Facebook. Facebook collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with interest and demographic categories, and serve Facebook ads based on your past visits to this website. Please note that any information collected by Facebook via cookies is not linked to any customer’s personal information collected by us


Can you block cookies?

Cookies help you to get the most out of our Website. It is certainly possible to delete and / or block cookies, however, this may cause the functionality described above to fail. For example, deleting our proprietary cookies might mean that you cannot log in and view your account pages, or purchase items from the store. Deleting third party cookies is less likely to cause a problems, but it does mean that we might be unable to generate accurate data about how our site and services are performing.

How do I disable and prevent the use of cookies?

You may restrict, block or delete the cookies from this website at any time by changing the configuration of your browser. While settings are different in each browser, cookies are normally configured in the “Preferences” or “Tools” menu. For further details on configuring cookies in your browser, see the “Help” menu in the browser itself.



If you have any questions about the way we use cookies, you can contact us at